Road to firefly
Influencer Campaign
How do you incorporate the subject of insurance at the largest camping music festival in America? You take the brand on a road trip! Or as we called it, the #RoadToFirefly.
Partnering with Go RVing and Firefly Music Festival, we designed a custom-wrapped RV to help three influencers from all walks of life experience life on the road from their own unique point of view.
Some were experienced RVers and others were new to the lifestyle. Together, they shared stories on social about the ride there and the things they learned, and saw, along the way.
The content, produced organically and shared through Go RVing and Firefly’s social channels, garnered more than 660,000 impressions and over 18,000 engagements.
