Shining a light on progress


ShockBox

 

For the past two years, Progressive has highlighted a number of individuals, companies, and non-profits via our Apron Projects—which celebrate innovations and ideas developed by progressive people outside of our company who work hard to make something a little better for all of us.

Impakt, a Canadian-based company developed a new technology called ShockBox, which alerts coaches, trainers and parents of a possible concussion. Marketing was so taken by the idea that they adopted it as an Apron Project—and asked Octane Lab, the video arm of 96 Octane, to create a video highlighting the technology.