RALLYING MOTORCYCLISTS FROM COAST TO COAST
Three years ago, we were on a mission to bring our motorcycle insurance “product” to life in a manner that resonated with our target audience in a totally tangible way. Our mission was to evolve Progressive’s design to aesthetically align with motorcycle aficionados around the country.
Challenge accepted. We tossed on our helmets, revved up our engines, and headed coast-to-coast with our International Motorcycle Shows in the fall and winter, and our Progressive Motorcycle Rallies during the spring and summer.
Built in partnership with Match Action Marketing, Flo’s Chop Shop and the Progressive Parlor are part custom bike gallery, part art studio, part apparel and gear shop, and part social collaboration space—all underpinned with a hand-built look and feel that’s 100% Progressive.