DIGITAL BITS OF THE BRAND
Digital Display Ads
In 2016, there was a major shift in the digital marketing strategy when 96 Octane and Progressive Marketing were entrusted to create a majority of our digital display ads in house.
Great ads start with great storytelling and the team approached each digital display ad bearing that in mind. With only a few seconds to grab the consumer’s attention, the team used research, best practices, and a firm understanding of current digital trends to make an impact on screen.
And, with more than five billion impressions for all digital display advertising including video, we did it all in-house—saving the company millions of dollars.