Re-engergizing the brand
Snapshot helps our customers save money by tracking their driving habits and providing custom rates based on how safely they drive.
In early 2017, the device began its evolution into a mobile application, which required 96 Octane to revisit the entire look and feel.
With this in mind, we got to work taking a digital-first approach and focusing more on the customer’s ability to change their rate. The new brand came to life with new fonts, icons and a new tag line.