octane knocks it out of the park
In 2008, Progressive became the corporate sponsor of the Cleveland Indians’ baseball complex—previously named Jacob’s Field.
For the past 8 years, this opportunity has given 96 Octane a veritable field of marketing dreams—to work hand-in-hand with the Indians' marketing team, experiment with new creative experiences, and do things that frankly have never done before by other sponsorships.
In addition to rebranding the field at the onset of the new naming rights, 96 Octane has been involved in annual marketing partnership opportunities to extend Progressive branding throughout the stadium—before, during and after the game.
We’ve pushed what it means to be a corporate sponsorship to create truly innovative brand experiences for our fans.