Flo for the win
:05 Sports Billboards
Network sports billboards are often a last-minute add-on for media buys, and, unfortunately, they’re often treated that way creatively. Progressive saw an opportunity to stand out in this often overlooked ad space and tapped 96 Octane to develop a mini-campaign.
Our team of motion designers landed on the concept of inserting Flo into toy-sized sports arenas and built all the tiny sets in-house. The idea resulted in six unique TV ads, which now air during sporting events nationwide.